Marketing & Design

With a decade of experience in both B2B and B2C growth marketing, I bring creativity and versatility to the table. My expertise spans across graphic design, photography, and videography, complemented by proficiency in data analytics, creative branding, vendor management, paid SEM, SEO, lead generation, website content development, and social media strategy.

As Senior Growth Marketing Manager for Fixer.com, a home maintenance and repair startup, I helped 5x our customer base. My experience collaborating with cross-functional teams and external agencies, and high attention to detail, has equipped me with the skills necessary to connect various marketing activities with a company’s goals effectively. I love a good challenge and thrive in fast-paced environments, meeting project deadlines, and business needs.

If you’re interested in discussing how my skills and experiences may contribute to your organization’s marketing team, let’s connect!

Fixer

Fixer is a home maintenance and repair company. As the Senior Growth Marketing Manager at Fixer my key responsibilities were creating and managing traditional marketing efforts, digital advertising, social media management, content creation, email marketing, paid SEM, website content, blog posts, analytics, outdoor advertising, photography and videography content, and sales lead channels management.

Achievements included:

• Expanded customer base 5x through targeted B2C marketing strategies

• Lead marketing for expansion into 6 new markets

• Optimized campaigns with data-driven insights across diverse channels, increasing website conversion 50%

• Launched membership-based product marketing initiatives that contributed to achieving a 150% revenue increase and 96% customer satisfaction

Forklift Exchange, Inc.

Forklift Exchange is a material handling and equipment dealer and service provider. As the Marketing Manager, I focused on supporting the Sales Team with strategic email marketing campaigns, managed social media accounts, supported SEO and SEM tactics, website content, equipment photography, direct mail campaigns, and generated analytic reports – ultimately driving substantial growth.

Achievements included:

• Supported and reviewed SEO and paid SEM, web analytics, and campaigns ultimately driving sales leads up 45%

• Recognized inconsistencies with former website; spearheaded and launched new WordPress website project resulting in 50% increase in web traffic

• Oversaw web development projects and optimized B2B digital advertising, resulting in increased brand visibility and Sales Team lead generation

Jameson Sotheby’s International Realty

Jameson SIR is a luxury residential real estate brokerage with a commercial real estate division. Originally brought on as the Senior Graphic Designer, my role shifted more into a marketing position as I became more involved with business development. I worked closely with upper management on the company’s new development portfolio. Overall, my responsibilities included the creation of property brochure templates, company presentations, email marketing, digital and social ad campaigns, event material and photography, print media, agent specific branding, and custom design requests.

Achievements included:

• Provided personalized marketing support to top performing producers, achieving high engagement rates and increased business

• Assisted in executing targeted digital marketing strategies and developing sales materials resulting in substantial lead generation for new development construction projects

Skills & Tools

Skills

Digital Marketing, Data Analysis, Campaign Optimization, A/B Testing, SEO & SEM, Social Media Marketing, Email Marketing, Brand Identity, Storytelling, Copywriting, Blog Posts, Newsletters, Lead Generation, Budget Management, Graphic Design, Photography, Videography, Communications, Customer Service, Leadership, Networking, Events

Paid Advertising

Google Ads, YouTube, Facebook Ads Manager, Microsoft Bing Ads, Yelp for Business, Thumbtack for Pros, HomeAdvisor/Angi Ads, NextDoor Ads, LinkedIn Ads, TikTok Business Center, Indeed Job Ads, Breezy HR, Craigslist, LoopNet/CoStar

Website Management & Creative Tools

WordPress, Webflow, Unbounce, Squarespace, Wix, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Final Cut Pro, iMovie, Canva

Analytics & Data Software

Google Analytics, Semrush, Local Falcon, Twilio Segment, Mouseflow, Usability Testing, Redash

Email Marketing

Ortto (formerly AutoPilot), Rezora, Constant Contact, Twilio SendGrid, Mailchimp

Social Media Management

Facebook, Instagram, Linktree, X (Twitter), YouTube, TikTok, Snapchat, Pinterest, LinkedIn

Productivity Suites

Apple iWork (Pages, Keynote, Numbers), Microsoft Office (Word, Excel, PowerPoint), Google (Docs, Sheets, Slides)

Work Management 

Click-up, Monday.com, Trello, Slack